Systems and methods are provided to allow users to browse services, content items, or the like using a personalized user interface. Thus, for example, users can browse content offerings on the second display in a language and font set that are personalized to themselves. Users may also browse offerings that match a parental ratings setting, and use a background image and layout of their choice. The second displays generally do not require additional investment by the user because the same make use of a device, e.g., a smartphone, laptop computer, tablet computer, an internet appliance, a desktop computer, etc., which most users would already have in their possession. Such a second display is a significant complement to an IPTV because of the second display's strength in supported languages and character font sets, flexible user interface, data entry, processing power, and user experience in content management.