In one embodiment, an apparatus includes a request receiver, a content selector, and a transmission initiator. The request receiver receives a request from a remote player for a transmission of on-demand content. The request includes a rating control setting. The rating control setting indicates an allowable rating for the on-demand content. The content selector identifies a content file relating to the on-demand content with a rating matching the rating control setting. The content selector also selects, based on the rating control setting, the identified content file for the transmission to the remote player. The transmission initiator initiates the transmission of the selected content file to the remote player.