A processor-implemented method, system, and/or computer program product automatically selects broadcast content at a broadcast receiver. A first broadcast content on a first channel of a broadcast receiver is received and presented aurally and/or visually. A second broadcast content on a second channel of the broadcast receiver is evaluated to determine if it is rated higher than the first broadcast content. A determination is also made as to whether the first broadcast content can be interrupted by the second broadcast content. If the second broadcast content has a higher rating than the first broadcast content, and if it is deemed permissible to interrupt the first broadcast content, then the broadcast receiver automatically switches to the second channel.