A system and method are provided that allow the presentation of content to multiple users while some or all of the users communicate with one another through a network. In some embodiments, a content item such as a movie is viewed synchronously by multiple users while the users interact through, e.g., instant messaging. A viewing event may be arranged with users receiving invitations, responding to the invitations, and receiving reminders about the viewing event. The viewing event allows for contests to be conducted between the users. The users may be charged fees to participate in the viewing event. Items for sale may be offered to the users, such as a copy of the content item.