The described system and method allows for the control of inflation and deflation of air mattresses such that fast and accurate deflate times and satisfaction of consumer expectations may be achieved. A combination of empirically-derived deflate profiles, corrected dynamic measurements, and static measurements may be used to achieve fast and accurate deflation to user-defined target pressures. Additionally, a marketing routine that invokes simulated deflation or simulated inflation when deflation or inflation is not necessary but a user is expecting deflation or inflation, respectively, may be used to better satisfy the user's expectations.