Multicolor motor vehicle wheels and vehicle wheel components are increasingly desirable. The coloring has been carried out so far essentially by expensive manual labor. The present invention provides for an industrially applicable method for preparing color-coated vehicle wheel components and vehicle wheels, which is characterized in that the metal body is at first machined at least in areas to be coated, after which at least two layers of paint are applied one after another, and at least one layer of paint is removed by machining in a partial area of the wheel. A component according to the present invention with a surface coating is thus characterized by areas machined with high precision and provided with a coating, wherein said coating has at least two layers of paint applied one on top of another, of which at least a first layer of paint is exposed in visible partial areas of the metal body, by a second layer of paint covering it being mechanically removed in partial areas not covered by it.