The invention is directed to provide a virtual image display device capable of setting the aspect ratio of the image light entering the eyes of the observer as a virtual image to a desired state while fulfilling the design limitations. In the invention, the aspect ratio of the virtual image can be converted to the aspect ratio (16:9) laterally longer than the aspect ratio (4:3) of the image area due to the conversion in the aspect ratio conversion optical system. Thus, the aspect ratio of the image light to be recognized by the eye of the observer as a virtual image can be adjusted to a desired state even in the case in which, for example, the lateral width of the image forming device with respect to the whole of the virtual image display device is limited by a design requirement.