A multi-dimensional data reporting system presents a data report based on a data model, creates a callout report model based on a cell in the data report, and presents an instance of the callout report model in a callout interface. In one implementation of the multi-dimensional data reporting system, upon receiving a callout control associated with selected cell of the data report, the system retrieves the multi-dimensional data associated with the selected cell, builds the callout report model based on the retrieved multi-dimensional data, and presents an instance of the callout report model in a callout interface. In one implementation, the callout interface provides the capability to change the type and the dimensionality of the instance of the callout report model in the callout interface. The callout interface also allows inserting the instance into the data report and to update the data report based on the instance.