Methods and apparatus, including computer program products, implementing and using techniques for initiating communication between two users among several users while at least one of the two users is browsing a web page. User information is collected about each user among the several users. Page information is collected about what web page each user among the several users is browsing. A portion of the user information and page information for a first user and a second user is shared between the first user and the second user when a predetermined criterion is met, and request by the first user to initiate communication with the second user is processed.