Provided is an image folder transmission/playing device which can transmit an image folder regardless of whether or not a name of the image folder complies with DCF standard and further can display an image file included in the image folder on a monitor. A CPU determines whether or not there is an album setting folder file in the image folder. When there is no album setting folder file, the CPU creates the album setting folder file in the image folder included in the album setting folder file. The CPU transmits the image folder and displays an electronic album on the monitor in accordance with information included in the album setting folder file. Accordingly, a user can view the electronic album with a user's favorite layout.