A game distribution system and method identifies a television program a user is watching and provides the user with games related to the TV program. A client game-play enabled device obtains TV viewing information from a set-top box, smartTV, computer with IPTV, or other device capable of providing TV programming to a video display. The client game-play enabled device sends the TV viewing information to a game distribution server with a request for recommended games. The game distribution server identifies the TV program the user is watching and determines if there are any games related to the TV program. In response to determining that there are games related to the TV program, the server provides one or more of such games to the client device, and the client device presents TV-related games to the user in accordance with any time constraints associated with the games.