Techniques for managing media objects are provided. The techniques include providing an algorithm configured to generate an identifier (ID) based on content of a first media object. The ID is then generated for the first media object. The ID allows the first device to identify the first media object to a second device. The second device is configured to use the ID to determine if a second media object associated with the ID is accessible to the second device. Also, the determination is made notwithstanding source information for the first and second media objects or digital rights restrictions imposed on the first and second media objects, where the first media object and second media object include substantially identical content.