The method, system and computer program product generate online interactive maps linking tracked objects (in a live or pre-recorded video sequence) to multimedia content in real time. Specifically, an object tracking and link generation (OTLG) utility allows a user to access multimedia content by clicking on moving (or still) objects within the frames of a video (or image) sequence. The OTLG utility identifies and stores a clear image(s) of an object or of multiple objects to be tracked and initiates a mechanism to track the identified objects over a sequence of video or image frames. The OTLG utility utilizes the results of the tracking mechanism to generate, for each video frame, an interactive map frame with interactive links placed in the map frame at a location corresponding to the object's tracked location in each video frame.