An aspect of the present disclosure provides for connection to a video conference apparatus at a remote site. A method includes initiating transmission of an image of shared content to the video conference apparatus at the remote site, the image of the shared content representing data shared with the video conference apparatus; determining, when the transmission of the image is initiated, a first region and a second region in an output image; monitoring the shared content which is being transmitted; determining whether an instruction for full-screen display is issued regarding the monitored shared content; and causing the full-screen display of the image of the shared content to fit in the first region when the instruction for full-screen display is issued.