A color conversion method includes determining a race by recognizing a skin region in an input image, selecting a preferred skin color to apply to the skin region based on a plurality of preferred skin color information preset per race, and correcting a color of the skin region using the selected preferred skin color. Additionally, a color conversation apparatus includes a control unit to determine a race by recognizing a skin region in an input image input, and to select a preferred skin color to apply to the skin region, based on the plurality of the preferred skin color information stored in a storage unit, and a compensation unit to correct a color of the skin region using the preferred skin color selected by the control unit. Hence, the skin color per race can be adequately converted to the color which can satisfy the user.