Systems and methods are disclosed for providing polling related data to viewers in an interactive cable televisions system. Users viewing a program can initiate a request for participating in a polling activity. The request and other program-related information are sent to the cable television system provider. Appropriate polling window data is returned to the set top box allowing a polling window to be displayed to the viewer. The viewer may choose one or several selections, and transmit the response to the cable television system provider. User responses can be tallied and presented in real time to the viewer audience. Program producers can incorporate the results of viewer feedback in real-time allowing the outcome of the program to be based on the collective viewer feedback.