A personalized television viewing system includes a head-end subsystem. The head-end subsystem includes a personality server configured to store a user preference regarding a television viewing format and a rendering server configured to provide digital media content in the television format of the user's preference. The viewing system further includes a client-end subsystem. The client-end subsystem includes a client server configured to electronically communicate with the head-end subsystem and provide the personality server with the user preference regarding the television viewing format.