Techniques are provided that include an algorithm and a computing device using such algorithm to compute a white ink separation channel from the CMYK or RGB data from a print pipeline as an input. This input originally corresponds to print data on a media with standard whiteness, e.g. standard whiteness corresponding to a diffuser used by the Comission Internationale de l'Eclairage (CIE) 1964 media whiteness formula. In an example implementation, the white ink channel computed by the computing device using such algorithm may be printed as a pre-coat on a colorimetrically different media which does not comply with definitions and formulae of CIE's whiteness and tint.