An ultrasonic diagnostic apparatus is provided in which overlap of a displayed ultrasonic image and displayed diagnostic data can be avoided without imposing the burden of complicated operations on the operator.An ultrasonic diagnostic apparatus includes: an ultrasonic probe for transmitting an ultrasonic beam to a tissue of a biological body and receiving a reflection wave of the ultrasonic beam reflected from the tissue; an image construction section for constructing an image frame of a first image representing a tomographic image of the tissue based on the reflection wave; an image analysis section for distinguishing a region of no interest based on an image feature quantity of the image frame, the region of no interest constituting part of the image frame which is exclusive of a region of interest that includes the tomographic image of the tissue; a data generation section for generating a second image that is for display of diagnostic data; an image synthesis section for generating a synthesized image by determining a display position of the second image based on a result of the distinguishment by the image analysis section and superimposing the second image on the image frame of the first image; and a display section for displaying the synthesized image.