A protocol processing method and apparatus are disclosed for a multi-SIM terminal holding multiple subscriber identification cards. The method includes: determining whether all the subscriber identification cards are associated with the same base station (e.g., a Public Land Mobile Network); and conducting, when all the subscriber identification cards are associated with the same base station, frequency scanning and measurement for a selected one of the subscriber identification cards, and sharing the results of frequency scanning and measurement with all the subscriber identification cards. Hence, the multi-SIM terminal may reduce battery power consumption without repeated frequency scanning and measurement for multiple subscriber identification cards.