Apparatus and methods to implement a technique for using a second display with a network-enabled television. In one implementation, this feature allows the native application on the second display to directly launch the second display application with a requested search term so that the user is immediately brought to a search page with relevant search results. The search term may be derived from the native application which in turn derives from the context of the IP TV. Such a context could be metadata from a currently playing BD from a BD player or TV channel. The second display application may be a web application or a native remote controller application. The second display could be a smart phone that can often be found beside the user, or a laptop or tablet PC, a desktop PC, or the like.