Packaging for cosmetic products, such as mascara, are provided, including a container for holding a cosmetic composition and an applicator which is disposed within a cut-out portion of the container. The container includes a number of passages through at least one side such that a portion of the applicator is brought into contact with the passages when seated on the container. The applicator is adapted to seal the container when seated on the container. The applicator is further adapted to be removed from the container and pressed or squeezed onto keratinous fibers (e.g., eyelashes) of a user to apply the cosmetic product.