Disclosed is a system, apparatus, and method for installing a printer application on a printer. A cloud based server system receives a recommendation message from a source printer over a network connection such as, for instance, the Internet. The recommendation message may contain an email address for a destination printer and a printer application name. The cloud server system may verify that the email address in the request message corresponds to a valid destination printer. The cloud server system may then forward the printer application name to the destination printer where it is processed. A download request to the cloud server system may be generated requesting the specific printer application. The cloud server system may push the requested printer application over the network where it is installed on the destination printer.