A strobe device of the present invention includes a reflector having an opening on the subject side, a cylindrical flashtube disposed in the reflector, and a first trigger electrode disposed on the outer peripheral surface of the flashtube. The first trigger electrode is disposed on the subject side of the outer peripheral surface of the flashtube. Thus, a flash of light emitted from the flashtube is reflected in a large range, from the bottom side to the opening side of the reflector, and a strobe device having a large range of light distribution can be achieved.