A method includes receiving a message, determining at least one of a message importance level or a message delivery alert level based on one or more message characteristics associated with the message and generating metadata that indicates the at least one of the message importance level or the message delivery alert level with the message. The method further includes transmitting the message and the metadata toward a destination, receiving the message with the metadata, and providing notification and user interface indication corresponding to the at least one of the message importance level or the message delivery alert level or a storing of the message in an inbox folder corresponding to the at least one of the message importance level or the message delivery alert level.