A method, article of manufacture, and apparatus for tracking user interactions comprising receiving a first request associated with a first user, to exchange a communication with a second user about one of a plurality of elements of a web-page, wherein the plurality of elements includes at least one of graphical elements and textual elements; in response to the first request, exchanging a communication between the first user and the second user; capturing the communication; storing an interaction object comprising the communication, wherein storing includes associating the interaction object with the one of the plurality of elements of the web-page; and serving a modified version of the web-page to a third user; wherein the modified version specifies the interaction object being associated with the one of the plurality of elements of the web-page.