Invention Grant
US08869194B2 Methods, computer program products, and apparatus for providing targeted content based on user data
有权
方法，计算机程序产品和用于基于用户数据提供有针对性的内容的装置
- Patent Title: Methods, computer program products, and apparatus for providing targeted content based on user data
- Patent Title (中): 方法，计算机程序产品和用于基于用户数据提供有针对性的内容的装置
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Application No.: US12198454Application Date: 2008-08-26
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Publication No.: US08869194B2Publication Date: 2014-10-21
- Inventor: Ke Yu , William Brown
- Applicant: Ke Yu , William Brown
- Applicant Address: US GA Atlanta
- Assignee: AT&T Intellectual Property I, L.P.
- Current Assignee: AT&T Intellectual Property I, L.P.
- Current Assignee Address: US GA Atlanta
- Agency: Cantor Colburn LLP
- Main IPC: H04N7/10
- IPC: H04N7/10 ; H04N7/025 ; G06Q30/00 ; H04N21/234 ; H04N21/258 ; H04N21/84 ; H04N21/472 ; H04N7/173 ; H04N21/81 ; H04N21/44 ; H04N21/433 ; H04N21/8547 ; H04N21/231
Abstract:
Targeted content associated with user information stored in a database within a network in communication with a user device is received along with program content. A determination by a scanning process is made at what position or at what time in the program content to include the targeted content. The program content and the targeted content are rendered, with the targeted content included at the determined position or time in the program content, for presentation to at least one user. This rendering may occur within a network or within a user device.
Public/Granted literature
- US20100058382A1 METHODS, COMPUTER PROGRAM PRODUCTS, AND APPARATUS FOR PROVIDING TARGETED CONTENT BASED ON USER DATA Public/Granted day:2010-03-04
Information query
