A method may include receiving an identification of a device; receiving at least one of device information, which includes a location of the device or a viewing history for the device, or preference information, which includes preferences by a user or a third party, associated with the identification of the device from the device; identifying interactive content based on the at least one of the device information or the preference information; and receiving trigger information, which includes a time and a place for a trigger, the trigger information to identify an event relating to a provisioning of video content. The method may further include mapping the identification of the device and the identified interactive content with the trigger information; detecting that the event has occurred; and sending the identified interactive content based on the mapping and the trigger information.