A method is provided for a content recommendation module. The method includes receiving a user input related to viewing contents from a user and determining whether a recommendation pool containing a plurality of selected recommendation candidates has been changed corresponding to the input. The method also includes, when the recommendation pool has been changed, mapping the plurality of selected recommendation candidates in the changed recommendation pool into a hierarchical data structure with a plurality of levels such that each of the plurality of levels acts as a stage of a zoom operation on the selected recommendation candidates. Further, the method includes rendering mapped recommendation candidates from the plurality of levels to be displayed to the user.