Embodiments of the present invention provide that a content provider itself provide subscription content to a device of a second type, rather than to a device of a first type. For example, the device of the second type may be a mobile telephone or the like, while the device of the first type may be a set-top box. By providing the content itself the content provider can keep track as to when it is providing content to the device of the second type, and further, in some embodiments, take action to prevent reproduction of the content at the device of the first type, such that while the user is viewing the subscriber content on the device of the second type, another user is not able to view the same content on the device of the first type. In order to provide such an arrangement, the content provider is preferably provided with suitable content encoding and streaming server apparatus, which is able to encode the content in a format appropriate for transmission to the device of the second type (such as, for example, transmission to a mobile device.