One embodiment takes the form of an apparatus or method for generating and transmitting distribution system commands addressed by a general identification, such as a customer-specific identification. The general identification may take the form of a customer number or any other identifier unique to a customer account. The identifier may be stored in the computer-readable memory of several or all of the set-top boxes associated with a particular customer such that commands addressed with the unique identifier may be decrypted and executed by the set-top boxes. Thus, a single command addressed with the customer identification may be received and executed by several or all of the set-top boxes for a particular customer without the need for addressing the command to each set-top box individually.