A display apparatus is provided. The display apparatus includes: a display panel configured to include a plurality of pixels including a plurality of sub pixels and display an image frame; a visual field divider configured to be disposed on a front surface of the display panel; and a controller configured to render and display a first image frame to display a first view image in at least some of the plurality of sub pixels and a second image frame so that a second view image is shifted and displayed based on a position in which the first view image is displayed in the at least some of the sub pixels based on a distance between the display panel and the visual field divider.