Generally described, the present disclosure relates to an electronic cigarette intended to more effectively simulate the feel of a traditional cigarette. In one illustrative embodiment, the electronic cigarette can have a flexible and resilient housing, sufficiently strong to protect internal components and sufficient flexible to provide a more realistic user experience to user's accustomed to the pliability of traditional cigarettes. A paper label may be provided, either affixed to the flexible housing or to a prior art, rigid housing. A plastic coating may be providing of the portion of the paper label intended to be inserted into a user's mouth, so as to prevent degradation of the label while at the same time preserving a realistic feel for those portions of the device not intended to be inserted into the mouth.