The invention relates to an apparatus for aligning a sheet product conveyed on a conveying surface of a conveyor system in a direction of conveyance at a conveying velocity, which product has on its side facing away from the conveying surface an at least partially exposed surface. The apparatus has an alignment unit, which is arranged above the conveying surface and which is intended to change the situation of the product with respect to the conveying surface by means of a force acting upon the exposed surface. The alignment unit has a self-contained, flexible force transmission member, which, on that side of the alignment unit which is facing toward the conveying surface, forms a sagging strand, which latter is intended to rest with a portion on the at least partially exposed surface of the product and thus subject said product to the force.