A lightpipe, which is mounted on one chassis part of an imaging module of an imaging reader, optically modifies an aiming beam emitted by an aiming laser, which is mounted on another chassis part of the imaging module, to generate and shape an aiming light pattern on a target. In one embodiment, at least one, or both, of the chassis parts are movable relative to each other to spatially adjust the aiming light pattern relative to an imaging field of view. In another embodiment, the aiming laser and the lightpipe are received in respective pockets of the chassis parts with clearance, and are adjustably fixed in place to spatially adjust the aiming light pattern relative to the imaging field of view.