A bicycle shift notification apparatus is provided with a transmission state determining component, a bicycle shift notification device and a controller. The transmission state determining component determines a current operating state of a bicycle transmission having a plurality of speed stages. The bicycle shift notification device produces a notification based on a determination of the current operating state by the transmission state determining component. The controller is operatively coupled to the bicycle shift notification device. The controller activates the bicycle shift notification device to produce the notification in accordance with a preselected notification pattern based on determining that a predetermined condition exists. The controller does not activate the bicycle shift notification device to produce the notification while determining that the predetermined condition does not exist.