A control method of an electro-optical device includes: performing a first supply process for supplying an electric potential corresponding to the changed gray level to a pixel electrode of a first pixel; performing a second supply process for supplying the same electric potential as an electric potential of a counter electrode to a pixel electrode of a second pixel; extracting a contour image from a difference between an image before the image rewriting and an image after the image rewriting; determining whether or not the first supply process is being performed, in units of a pixel, for contour display pixels that display the contour image; and performing a contour elimination process for supplying an electric potential for eliminating the contour image to the pixel electrode of a pixel, for which it is determined that the first supply process is not being performed, among the contour display pixels.