A speaker array apparatus includes a speaker array and a control section that controls audio signals corresponding to channels respectively so that the speaker array emits sound beams for the audio signal of a part of the channels in a plurality of directions and sound beams for the audio signals of the channels other than the part of the channels in a plurality of directions. One of the sound beams for the audio signal of the part of the channels is substantially identical in direction with one of the sound beams for the audio signals of the channels other than the part of the channels. Sound images for emitting sounds for the audio signals of the channels other than the part of the channels are formed and a phantom sound image for the audio signal of the part of the channels is formed at a position which is deviated from positions of the sound images.