Provided is an ultrasonic diagnostic apparatus capable of clearly depicting areas of noteworthy hardness. In order to clearly depict 3-dimensional elasticity images of the area of noteworthy hardness, frequency is counted for each magnitude of the elasticity value for the elasticity data configuring the volume data, and elasticity values in a prescribed range which is determined on the basis of frequency, are converted to be large and elasticity values outside the prescribed range are converted to be small. By rendering the post-conversion volume data, the large elasticity values of areas of noteworthy hardness are integrated and 3-dimensional elasticity images are generated.