An image heating device includes an endless belt including a base layer and an elastic layer formed around the base layer, a contact member contacting an inner surface of the endless belt, a pressure rotating member forming a nip portion configured to convey a recording material while nipping the recording material along with the contact member via the endless belt, wherein an image formed on the recording material is heated at the nip portion using heat from the endless belt, and wherein one end of the endless belt is coated with the elastic layer and the other end of the endless belt is not coated with the elastic layer, and a belt lateral shifting direction regulating mechanism configured to regulate a direction in which the endless belt shifts when the endless belt is rotated, toward the end coated with the elastic layer.