Disclosed are systems and methods for authenticating use of a mark. In one embodiment, a system for facilitation, authentication, and authorization of the use of a mark comprises a mark owner server that receives registration information from a reseller server via a network that requests to use a mark. The mark owner server determines whether the reseller server is authenticated to use the mark. If the reseller server is authenticated to use the mark, the mark owner server sends a key to the reseller server. The mark owner server receives the key from the reseller server to access the mark via the network and determines whether the reseller server is authorized to use the mark based on the key. If the reseller server is authorized to use the mark, the mark owner server sends a first mark via the network to be displayed.