A method for distributing contents to several users, wherein users are interconnected as members of one or more groups and wherein the group members can be pre-arranged from the user side is characterized in that based on his context a user can select one or more content from offered contents, in that the selected contents are dynamically personalized by taking advantage of a correlation of selected contents on the one hand and a group on the other hand by embedding communication triggers into the contents to initiate a communication with a group, and in that the personalized group-related contents are pushed to the members of the group.