A device for forming and transferring a sleeve-like label to a container to be labeled, comprising a feeder designed to feed a portion of heat-shrink film to at least one forming spindle and means for wrapping the portion of heat-shrink film around the lateral surface of the forming spindle, feeder means being provided which are adapted to move, along an approach path that has at least one component perpendicular to the axis of the forming spindle, the container to be labeled to a labeling position arranged below the forming spindle and pick-up means adapted to pick up the container with the sleeve-like label fitted around the respective lateral surface along a path for removal from the labeling position which has at least one component perpendicular to the axis of the forming spindle.