Systems, methods, and other embodiments associated with and\ adaptive data model and warehouse palette are provided. In one embodiment, a method includes providing a user interface for collecting item definition attributes from a user. A database structure is generated to store item data according to collected the item definition attributes. An extract, transform, and load (ETL) layer is generated to extract item data from user data, transform the extracted data for storing in the database structure, and load the transformed extracted data into the database structure.