A computer-implemented method includes obtaining information characterizing a level of actual usage of a first item of content; based on the obtained information, determining whether a re-provisioning condition is satisfied and if so, generating a specification of a re-provisioning operation to be executed in association with the resources of a storage environment; and executing the re-provisioning operation. The first item of content is stored on a first set of elements of resources of the storage environment according to a first resource allocation arrangement. The re-provisioning operation includes identifying a second resource allocation arrangement for storing the first item of content; and allocating a second set of elements of the resources of the storage environment according to the second resource allocation arrangement.