Invention Grant
- Patent Title: Producing optimization graphs in online advertising systems
- Patent Title (中): 在线广告系统中制作优化图
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Application No.: US12697166Application Date: 2010-01-29
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Publication No.: US08896604B2Publication Date: 2014-11-25
- Inventor: Sumanth Jagannath , Jason Zien , Javavel Shanmugasundaram , Erik Vee
- Applicant: Sumanth Jagannath , Jason Zien , Javavel Shanmugasundaram , Erik Vee
- Applicant Address: US CA Sunnyvale
- Assignee: Yahoo! Inc.
- Current Assignee: Yahoo! Inc.
- Current Assignee Address: US CA Sunnyvale
- Agency: Mauriel Kapouytian Woods LLP
- Agent Andrew A. Noble; James Woods
- Main IPC: G06T11/20
- IPC: G06T11/20

Abstract:
A computer implemented system produces an optimization graph in an online advertising system. The system presents at a computer, a supply of advertising inventory and advertising demand contracts, where each advertising inventory is presented as a supply node and each advertising demand contract is presented as a demand node. The system processes the supply of advertising inventory and the advertising demand contracts. For example, the system partitions the supply nodes into supply partitions and determines whether each supply node is eligible for each demand node. In addition, the system determines the number of eligible supply nodes to be drawn from each supply partition for each demand node.
Public/Granted literature
- US20110187717A1 Producing Optimization Graphs in Online Advertising Systems Public/Granted day:2011-08-04
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