A method of Demand Response (DR) utilizing a Load Control Transponder (LCT) installed at the location of an electricity consumer. A DR program, in conjunction with the LCT, allows a consumer to determine, in advance, when they will reduce their demand on an electricity supply system. The consumer is informed of price points at which the cost of energy increases due to overall demand. The consumer then determines if, and when, they will reduce their demand on the system when a price point is reached. In addition, when an unplanned, critical event occurs, the method enables the utility to bypass any intermediate consumer established settings and immediately and directly drop the level of energy consumption to the consumer's lowest selected level for continuing service thereby to shed sufficient load on the system to maintain an adequate level of electricity supply. Once the event has been resolved, the method enables the utility to restore the consumer's previous level of usage.