Embodiments of the present invention provide an apparatus for tracking an item transported with the apparatus. The apparatus comprises a global positioning system (GPS) module for determining a location of the item based on GPS signals received from one or more GPS satellites. The apparatus further comprises a mobile communications controller for generating a message including the determined location of the item, wherein the mobile communications controller sends the generated message to at least one mobile device. The mobile communications controller may also send the generated message to a remote server maintaining location tracking information for one or more items.