A projector includes: an image processing section adapted to perform image processing based on image information; a image projection section adapted to project an image based on an image signal output from the image processing section; a communication section adapted to connect to a network; and a control section adapted to transmit usage information including one of an image content of the image information and a projection environment for projecting the image to an information provision server via the communication section and the network, then receive operation setting information, which is prepared by the information provision server in accordance with the usage information, from the information provision server, and then adjust a projection operation, which is performed by the image processing section and the image projection section, based on the operation setting information.