A multimedia broadcast multicast service (MBMS) may be transmitted from a wireless network and may be received by a wireless transmit/receive unit (WTRU). From the perspective of the WTRU, an MBMS control channel (MCCH) notification may be received over a physical downlink control channel (PDCCH). The PDCCH may include an MBMS radio network temporary identifier (M-RNTI) and the PDCCH may be on a multimedia broadcast on a single frequency network (MBSFN) subframe for MBMS. The MCCH notification may be monitored on the MBSFN subframe. The MCCH notification may be received periodically within a scheduling period for the MBSFN subframe. The MCCH notification may also be received in an MCCH message modification period that may occur prior to an MCCH message modification period that may include a new MCCH message.